OBJECTIVE
CĂLĂRAȘI DIVIN is the oldest divin producer in the Republic of Moldova, founded in 1896. The agency was tasked with creating a new brand from the ground up for a range of high-quality dry wines produced entirely at CĂLĂRAȘI DIVIN — from grapes grown in the company’s own vineyards to the final bottling.
NAMING
The name SECOLE, proposed by the agency, evokes the company’s deep historical roots and expresses the brand’s central idea: the wine of the present would be impossible without the past, while true modernity is born from continuity, experience, and respect for tradition.
SECOLE is not merely a continuation of the CĂLĂRAȘI DIVIN story, but a new chapter in it — contemporary, refined, and shaped by a profound sense of connection between generations.
LOGO
The concept is reflected in the brand’s logo, which seamlessly incorporates the infinity symbol. Executed in a restrained minimalist style, the logo conveys the continuity of tradition while giving the brand a refined, understated premium character.
DESIGN
The label design is built around the conceptual significance of the logo.
Clean, concise, technically precise, and visually confident, it is intended to convey a sense of quality, distinction, and trust in the product.
IDENTITY
SECOLE’s visual identity is expressed convincingly across its promotional materials.
It feels premium, substantial, and contemporary, supporting not only the new range of high-end wines but also bringing renewed momentum to the development of the producer’s master brand, CĂLĂRAȘI DIVIN.
